Marketing Guidelines from Zig Ziglar

1. You can get everything in life you want if you will just help enough other people get what they want.
2. Convince, then persuade.
3. People buy what they want when they want it, more than, they want the money it costs.
4. People are going to buy, in most cases, what they really want- not necessarily what they need.
5. It is your opportunity and responsibility to sell legitimate benefits of your goods and services in a legitimate manner so that your prospect will want to buy from you again and again.
6. Cool yourself of excususts, the failure disease.
7. Business id interested in competency not in diplomas.
8. Anything which improves thinking ability is education. Invest in idea starters.
9. Seventy-one per cent of people who buy from you trust you and respect you. A bond must be formed between you and the prospect before anything significant will be bought or sold.
10. You have to establish that trust and respect with your prospects if you expect to be a sales professional. You must be consistent in all areas of life if you are going to achieve maximum results in building your sales career. The most important part of the sales process is the sales person.

The Magic of thinking Big

1. Education
2. Experience
3. Technical Skill
4. Appearance
5. Well adjusted Home Life
6. Attitudes
7. Personality
8. Initiative

You are bigger than you think, so fit your thinking to your true size. Think as big as you really are. Never, never sell yourself short. We do not think in words and phrases.We think in pictures and /or images. Words are the raw materials of thought. When spoken or read, that amazing instrument, the mind automatically converts words into mind pictures.

F A I T H

1. FAITH IS THE ABILITY TO TRUST WHAT YOU ARE NOT ABLE TO SEE, THE ABILITY TO BELIEVE WHAT IS NOT YET, THE ABILITY TO ACCEPT AS TRUE THAT WHICH CANNOT BE PROVEN.
2. FAITH IS NOT SUBJECT TO VERIFICATION. AND IF  YOU WANT TO VERIFY, THEN IT IS NOT FAITH.
3. FAITH IS BEYOND HUMAN JUDGEMENT; YET FAITH WORKS: FAITH ALONE WORKS.
4. ALL THE COMPONENT OF SPIRITUAL DEVELOPMENT GAIN MEANING AND SIGNIFICANCE ONLY ON THE PEDESTAL OF FAITH.
5. IT IS NOT HOW MANY DAYS WE LIVE THAT MATTERS BUT HOW WE LIVE MAKES ALL THE DIFFERENCE, IT IS NOT HOW MUCH WE DO BUT WHAT WE DO MATTERS.
6. HOW WE LIVE OUR LIFE IN THIS LIFE TIME MAKES ALL THE DIFFERENCE AND TO BEGIN WITH, WE NEED TO BE PURE IN OUR THOUGHTS AND FEELINGS.
7. GIFT IS NOT A MATERIAL BUT AN OUTLOOK TO LOOK OUT AT THE HEART BEHIND THE MATERIAL.
8. STRETCH, SURPASS, SURPRISE YOURSELF. DO THAT WHICH YOU THOUGHT YOU COULDN'T.